Shoppers are asking ChatGPT before they visit your store.
AI shopping assistants and chat-based product research increasingly decide the shortlist before a shopper ever lands on your Shopify store. Brandofy tracks how your brand shows up across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, benchmarks you against competing DTC brands and ships a free action plan.
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Why AEO is table stakes for Shopify & DTC brands
AI is quietly rewiring how shoppers discover brands. The DTC brands that adapt first lock in the recommendation slot.
AI is the new discovery layer
Shoppers ask 'best organic skincare for sensitive skin' in ChatGPT instead of browsing Shopify collections cold. If the LLM doesn't recommend you, you're not on the shortlist.
Reviews and UGC feed AI answers
AI recommendations lean on Reddit threads, YouTube reviews and PDP content, not just your product description. Brands that show up across the web get cited first.
Category defaults compound
Once an LLM picks a go-to brand for a use case, it keeps recommending it. Same dynamic as Google's featured snippets, magnified across every AI surface.
Paid acquisition is getting more expensive
Brands invisible to AI answers pay more for the same traffic competitors are earning for free via citations. Every uncited prompt is CAC leaking to a rival DTC brand.
Start free. Score, benchmark and get your action plan in minutes.
Plug in your Shopify storefront and top products and see exactly where you stand on the AI shopping shelf.
1. Score your AI visibility | free
Audit your storefront and top products across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. See which shopper questions mention you vs competitor DTC brands.
2. Benchmark against competitor brands
Side-by-side share of voice and sentiment vs the other Shopify brands in your category. Spot the products AI defaults to and why.
3. Get a free action plan
Prioritized content, PDP and citation fixes plus auto-drafted briefs your team can ship this week.
DTC brands using Brandofy are winning the AI shopping shelf
Measurable lifts in AI share of voice, citations and shopper-intent mentions, within weeks of starting their free trial.
“Within 8 weeks of working through Brandofy's action plan, we went from being mentioned in 12% of category prompts to being the default recommendation in ChatGPT and Perplexity.”
“We finally have a single source of truth for AI visibility. The weekly benchmarks against our top 5 competitors changed how our content team prioritizes briefs.”
“The auto-drafted briefs alone paid for the platform. We shipped 14 pieces in a quarter and watched our citations climb across every model.”
Questions Shopify & DTC teams ask before starting
Don't lose shopper mindshare to the competitor DTC brand AI already recommends.
Get your free AEO score, competitor benchmark and action plan in under 5 minutes.
Free trial · Cancel anytime