Travelers are asking AI for the best boutique hotel in your city, before they ever open an OTA.
AI trip-planning tools increasingly recommend specific properties directly, drawing on OTA reviews (Booking.com, TripAdvisor, Expedia), amenities data and travel press. Brandofy shows your property's AI visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, versus the comparable hotels in your market.
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Why AEO decides which hotels get the booking
Trip planning is moving into conversational AI end-to-end. Properties that show up in the itinerary win the booking.
Trip planning is one conversation now
Travelers plan flights, itineraries and lodging inside a single AI thread. If your property isn't cited when the AI names hotels, you're not on the traveler's shortlist.
OTA reviews and press are the raw inputs
AI weighs OTA review volume, recency, sentiment mix and travel press coverage far more than star ratings alone. The properties reviewed most consistently get named most consistently.
Traveler-need fit drives bookings
Getting cited as the AI's pick for a specific need - 'family-friendly', 'business traveler', 'romantic getaway' - drives direct and OTA bookings. AI defaults are sticky.
First mover locks repeat recommendations
Comparable properties investing in this now become the default answer for your market's traveler segments. Catching up later means far more spend for the same visibility.
Start free. Score your property, benchmark competitors and get an action plan.
See exactly which traveler prompts recommend your hotel versus the comparable properties in your market.
1. Score your traveler AI visibility | free
Audit which trip-planning and 'best hotel in [city] for X' prompts mention your property across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode.
2. Benchmark against comparable properties
Side-by-side share of voice and sentiment vs the other hotels in your market. See which properties AI defaults to for each traveler segment.
3. Get a free action plan
OTA review strategy, amenities and content gaps, press and citation targets - prioritized so your marketing team knows exactly what to ship first.
Hotels using Brandofy are winning the AI trip-planning shortlist
Measurable lifts in AI-cited mentions, review coverage and direct plus OTA bookings, within weeks of starting their free trial.
“Within 8 weeks of working through Brandofy's action plan, we went from being mentioned in 12% of category prompts to being the default recommendation in ChatGPT and Perplexity.”
“We finally have a single source of truth for AI visibility. The weekly benchmarks against our top 5 competitors changed how our content team prioritizes briefs.”
“The auto-drafted briefs alone paid for the platform. We shipped 14 pieces in a quarter and watched our citations climb across every model.”
Questions hoteliers ask before starting
Don't lose bookings to the property down the street AI recommends first.
Get your free AEO score, competitor benchmark and action plan in under 5 minutes.
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